AQUARIUS

Aquarius is a flavored water that has been naturally filtered through the mountainous region of Athos in Greece and is available in three distinct flavors. To create the brandmark for Aquarius, a typeface inspired by ancient Greek lettering forms a mountain-like shape, while the astrological symbol for Aquarius becomes both the crossbar of the A as well as an illustrative element the to visually reference the snowy mountain peaks from which Aquarius’s water is filtered. The label design references the geometric and repetitive forms in classic Greek ornamentation, while the colors and bold illustrations clearly and quickly convey the different flavors.