The challenge

Design branding and packaging for Aquarius, a flavored water filtered through the mountain peaks of Mount Athos in Greece and available in three different flavors. Packaging must convey each of the different flavors quickly and easily through color and imagery.

the solution

For the branding of Aquarius, the logo incorporates the mountain-like letter form of the A and combines it with the astrological symbol for Aquarius to create a unique and specific logo mark. The bottle's packaging design references the geometric and repetitive forms in classic Greek ornamentation, while the colors and bold illustrations convey clearly the different flavors available.