Fleur is an artisanal liqueur product made from lavender harvested from the sprawling countryside of France. It's purpose is to attract audiences drawn to novelty liqueurs and intended for use in mixed cocktails. Branding for Fleur began with creating an identity that referenced the elegance and allure of late 1800's French signage. Fleur's original logotype conveys the romance and history of the rustic French countryside from which the lavender is harvested, while the drawstring pouch alludes to burlap lavender satchels.