•Fleur•

THE CHALLENGE

Create an identity and packaging for Fleur, an artisanal liqueur product made from lavender harvested from the sprawling countryside of France. It's purpose is to attract audiences drawn to novelty liqueurs and is intended to be mixed in drinks or used in baking and cooking to provide a unique and interesting flavor.

THE SOLUTION

Branding for Fleur began with creating an identity that referenced the elegance and allure of late 1800's French signage. Fleur's original logotype conveys the romance and history of the rustic French countryside from which the lavender is harvested, while the drawstring pouch alludes to burlap lavender satchels.