WEELDERIGE VELDE
CLIENT
Firstleaf
SERVICES
Branding
Packaging
Digital
Social
Originating from the bountiful slopes of South Africa’s esteemed Paarl district, Weelderige Velde embodies the region’s dreamlike beauty. The scenic landscape serves as inspiration for the brand’s name, which translates to “lush fields”.
Each release from Weelderige Velde is a sensory journey from aroma to palate. Alluding to this experience, we drew upon the exquisite details of vintage fragrance enclosures. The use of clean, geometric motifs nods to both the richness and structure of the wine as well as the uniform rows of Paarl’s hillside vineyards. A light, creamy color palette and minimalist design further accentuate the brand’s sophistication and the dreamlike aesthetic inherent in both its wine and its environment.
Weelderige Velde is part of Firstleaf's Fine Wine Collection, a collection of premium wines from around the world. Packaging direction by Carolin Meier.
