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Casey is a multidisciplinary designer specializing in brand identity and packaging based in Oakland, California.
With over 10 years of design experience, Casey has dedicated her career to marrying beautiful design with successful brand strategy. By empathizing with consumers, she is able create authentic brands that resonate with them, fostering both excitement and trust.
Casey is a bit of a jack-of-all trades, with skills in lettering, illustration, and creative writing. She’s thrived in almost every environment, from small, scrappy agencies to large corporations’ in-house design teams to fast-paced start ups.
When she’s not endlessly doodling in her sketchbook, Casey is immersed in adventure, creativity, and storytelling. Pastimes include dreaming up DnD campaigns, writing her own sci-fi stories, rollerskating all over the bay area, soaking up the sun at the beach, and camping all over the beautiful Golden State.
EXPERIENCE
firstleaf
Senior Graphic Designer • Sept 2020 to present
Brand and Packaging Design for an in-house portfolio of 200+ wines, including moodboards, concepts, brand strategy, and brand and packaging design.
Cost Plus World Market
Packaging Designer • Sept 2019 to Mar 2020
Packaging design for store brands and private label products, graphic design for in-store signage and environmental signage
Auston Design Group
Freelance Packaging Designer • Dec 2017 to Sept 2019
Label design for wine and spirits, graphic design for collateral pieces, layout design for brochures, branding and identity design, producing production-ready mechanical files
Sephora
Graphic Designer • Mar 2016 to Nov 2017
Print design, event signage & design, typesetting and layout design for educational books, illustration, typography
Twig & Fig
Graphic Designer • Aug 2014 to Dec 2015
Invitation and branding design, invitation engineering, research and development for luxury invitations, sourcing vendors and materials, project management of production team, producing production-ready mechanical files
CLIENTS
Botabox
Rodney Strong
Bogle Vineyards
Purple brands
Constellation
Stoli
Heaven Hill
DRNK wines
Sephora
Rodan + Fields
Salesforce
Credit Karma
Save Mount Diablo
SKILLS
SERVICES
Brand Identity
Brand Systems
Packaging Design
Web Design
Marketing Collateral
Print/Editorial Design
Event Signage & Displays
Email Marketing
Social Assets
Lettering & Calligraphy
Illustration
SOFTWARE
Adobe Illustrator
Adobe Photoshop
Adobe InDesign
Adobe Lightroom
Adobe After Effects
Pre-Press
Print Production