AMERICAN WHISKEY

packaging concepts

This American Whiskey, produced by the distillers of Kentucky Owl Bourbon, was intended as a limited edition run of small-batch whiskey. Because the batch was such a limited run, the whiskey was to be sold exclusively in 375mL bottles. To capture a sense of rustic American luxury in a petite package, these label concepts drew inspiration from the beautiful, compact designs seen on vintage rolling paper packaging and match boxes. Each concept is meant to reclaim the timeless romance and beauty found in bygone ephemera.

Client: Stoli Group
Art Direction: Tony Auston
Designed in collaboration with Auston Design Group