AValon

Avalon is an existing line of wine produced and bottled by Purple Wine & Spirits. Having updated their branding recently, Avalon winery were looking to shift gears once more to bring a more classic look to the brand. During the brainstorm process, we learned that Avalon is a legendary island of lush fruits where King Arthur is eventually laid to rest. Inspired by this story, we built upon Avalon’s existing clover symbol to create the beautiful Celtic pattern that feels both classic and delicately ornate. The overall label is kept simple and clean to allow the symbol to stand out, and the use of color helps distinguish the varietals and appellations.

Client: Avalon Wine
Art Direction: Tony Auston
Designed in collaboration with Auston Design Group