AXIS VODKA

packaging concepts

Axis is a concept for a small batch vodka distilled in Sonoma County, California. The name “Axis” refers to California’s relevance as the leading cultural, technological, and agricultural center point of America, and thus the designs are meant to play up this important role through the use of concentric geometry, geographic imagery, and urban textures. Because the product is meant to appeal to a trendy but sophisticated audience, the concepts for this label needed to be at once both craft and luxury, minimal and intricate. Currently, the product has been placed on hold.

Client: Purple Wine & Spirits
Art Direction: Tony Auston