Bota box breeze

Botabox is a well known and loved boxed wine company who was looking for a brand extension for their “light” boxed wine series. While the wine is light in calories and carbs, Botabox wanted to ensure customers could trust that the wine would still be flavorful and fun like their main tier wine. This boxed wine packaging was intended to convey the light and refreshing, carefree and playful nature of the Botabox Breeze line, featuring palm elements and a custom script.

Client: Botabox
Art Direction: Affinity Design Group

Concepts & sketches