CHAPULIN

packaging concepts

Chapulin is a concept for a mezcal made in Mexico and produced by Constellation Brands. Chapulin—or grasshopper—was intended for American consumers, and as such, needed to quickly convey the aesthetics of craft Mexican spirits while embodying the beautiful colors and decor of Oaxaca, Mexico. With Constellation’s shift away from wine and spirits and their redirection towards the cannabis industry, the product was ultimately never released.

Client: Constellation Brands
Art Direction: Tony Auston
Illustrations: Mike Gray & Susan Ryan
Designed in collaboration with Auston Design Group