CURIOTURE

packaging design

Curioture is a global collection of premium wines by Firstleaf. The brand offers quintessential examples of each region's signature style, from buttery Californian Chardonnays to South African “coffee” Pinotages. To emphasize Curioture’s international selection, each label has a unique stamp illustration highlighting the local flora and fauna of its appellation. Interchangeable accent illustrations communicate the terroir, climate, and winemaking techniques in accompaniment with detailed descriptions explaining how these factors contribute to the wine’s final character.

Client: Firstleaf
Art Direction: Carolin Meier
Illustrations: Sutrisna at Austinminded and Casey Cannon