FLEUR

Packaging Design

Fleur is a liqueur made from lavender harvested from the southern countryside of Sault, France. Both the design and the product are intended for audiences who enjoy new and unique liqueurs to experiment with in their cocktails. Branding for Fleur began with creating an identity that referenced the delicate and decorative design of late 1800's French signage, and the original logotype embodies the romantic and ornate typography of that era.

Art Direction: Paul Sheriff