Knotty vines

Knotty Vines is an existing brand from Rodney Strong that was in need of a modern refresh. For this rebranding, the client was looking to draw in new audiences with a captivating label that featured nontraditional colors and expressive illustrations to help stand out on the shelf. The use of the teal and dark aubergine color palette helps the bottle stand out among its competitors, and the custom lettering for both the brand name and the monogram create a unique, ownable brand identity.

Client: Rodney Strong
Art Direction: Tony Auston
Illustration: Mike Gray
Designed in collaboration with Auston Design Group