SALT OF THE EARTH

Salt of the Earth is a small-scale salt company that sources its salt from a variety of locations around the world. To emphasize the global nature of the salt, the packaging features vintage maps, decorative borders, and a compass rose. The brand mark for Salt of the Earth is custom lettering that is meant to allude to the beautiful lettering of ole Sanborn maps, while still feeling bright, exciting, and modern, and the color palette is meant to contrast with the beautiful pinkish hue of the salt to create an eye-catching design that will pop on shelves.

Client: Salt of the Earth